Fashionable yet casual, this women’s ribbed tank in Certified Organic cotton is the latest in eco-apparel, combining natural fibers with activism for the benefit of global warming and our health. This ‘hot’, sleeveless top brings awareness to the Earth’s changing climate and the roles we can play in saving energy and becoming more socially responsible.
Our “Awareness Apparel” collection is pure and simple with one word on the front and a correlating message on the back. Each item is rolled into a reusable, hand-stamped, drawstring muslin bag and tied with a tag.
Fabric: 100% USDA Certified Organic Cotton By +E (Positive Energy)
Fair Labor. Made in the USA.
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One word on front of shirt:
Hot
Message on back of shirt:
Global Warming
Man-made activities are altering the Earth’s climate in dramatic ways, and are already negatively affecting wildlife and habitat.
What we can do
Bike, walk, take public transportation • Turn your thermostat down • Use cold water for laundry • Clean vents and radiators • Use energy-efficient fluorescent lights • Weatherproof your house • Plant native shade trees • Install low-flow showerheads
Yes It’s Organic searches out the finest manufacturers and suppliers of organic goods. We seek out those that push new, increasingly greater eco-friendly methods for the process chain from crop to finished good.
Here’s (+E) Positive Energy’s story [in their own words]...
Joan Maloney and her daughter Hollis are the founders of +E (positive energy), LLC. Joan, an award-winning graphic designer from San Diego, California has had her own design business, Studio 318, since 1997. Hollis is a self-taught graphic and clothes designer.
Communicating messages that are relevant and that resonate.
Joan and Hollis felt that they had been blessed with the gift of being able to communicate. So why not communicate messages that help all of us through this life? Together they brainstormed ways to get messages regarding social and environmental causes that they were passionate about, into the mainstream consciousness.
Originally, they wanted to design and distribute newsletters or “did you know” cards to coffee houses and concert venues, etc., with information regarding the dangers of vinyl, the plight of much of the world’s population regarding the lack of safe drinking water, dangerous food additives that are approved by the FDA that are in common foods and beverages that are actually carcinogens, etc. Then Hollis suggested that instead of putting the messages on paper, which usually just ends up in the trash, why not put them on shirts?
100% Organic Cotton
Hollis suggested to her mom that Organic Cotton would be perfect for their awareness messages. She came up with the name “Awareness Apparel” for the shirts. Joan thought of +E (for positive energy) as the overall name for the business and a company was born.
Giving Back
Because Joan has another business, +E serves as a place for her passions, not her primary paycheck. Not only is it a vehicle to help others but it’s also a way to “give back.” Hollis and Joan both feel that life is an opportunity to give our best everyday and to help each other every way we can, whether it’s with a kind word, a compliment, a helping hand or a monetary donation. There are so many people and places in need, they are trying to help, one step at a time, by donating 10% of their profits to three different charities with the hope that they can give more to more charities as they grow.
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